About – Design for a Small Planet

OVER-THE-TOP CLIENT ATTENTION. CREATIVE DESIGN THAT SOLVES REAL MARKETING PROBLEMS. CLEAR GUIDANCE AND GREAT RESULTS.

ELEVATING THE QUALITY OF DESIGN

Develops and implements thoughtful design solutions for branding, advertising, collateral, and corporate communications.

My goal is to consistently inspire my creative staff to reach further and dig deeper to produce smarter results. We develop creative products that engage and challenge consumers to notice, act, then react to thought-provoking design and messaging that successfully connects people to brands.

SERVICES

We are a design studio and brand consultancy known for customer service and sweating the details. We capitalize on the power of the Internet to efficiently manage each project. We assemble and oversee customized, often virtual teams. We deploy best practices, attention to detail, and innovative concepts keyed to each assignment, budget, and market opportunity.

Creative Direction
Design
Advertising
Strategy and Ideation
Photo Direction
Production

STRATEGIC, PASSIONATE CREATIVES HELPING CLIENTS DELIVER THEIR BRAND PROMISES

Elevating the quality of design, we create thoughtful design solutions for branding, advertising, collateral, and corporate communications.

LIVING A DESIGN LIFE OUT LOUD

We successfully connect audiences to your brand using our own unique "small planet" ethos. Our design insights are rooted in strategy and propelled by passion. We tell the story of your company and your products in a way that breaks through the din afflicting today’s promotion-weary consumers.

Design for a Small Planet is a freelance consultancy leading commissioned artisans and vendors, in collaboration with our clients, to deliver progressive, customized design services. We meet client objectives with inventive ideas and distinct visual solutions. Creating broad strategic designs for publishing and promotions—inspiring marketing programs to go beyond boutique.

We refine collaborative relationships among creative teams and clients—reaching further and digging deeper to produce smarter results. We develop thought-provoking design and messaging that engages consumers and challenges them to notice, act and react.

INSPIRATIONAL OVERSIGHT

We assemble and direct designers, copywriters, photographers, illustrators, and filmmakers to transform marketing collateral for progressive firms and organizations. Focusing on messaging, visual quality, and tactile experience, our devotion to our craft has earned industry-recognized awards for exceptional work.

For larger-scale projects, we consult and manage multiple off-site agencies, subcontractors and film crews to coordinate with in-house creatives to produce effective national print and broadcast solutions. We simultaneously provide hands-on computer design and team oversight to facilitate our clients’ strategic promotional efforts.

CROSS-INDUSTRY SAVVY

We develop and influence branding and graphic standards, forging a signature voice for clients’ national marketing material. Current client examples include: SKILLSUSA, MORGAN STATE HOUSE and MD&A. Other clients have included LOWE’S, DORIAN RECORDINGS, GIANT EAGLE, and BRUEGGER’S BAGEL BAKERY.

Dynamic, unique promotional material benefited clients as well. Key examples have included SAGE COLLEGES, STRIDE RITE, TALBOTS, TOYS‘R’US, CAPITAL ONE BANK, POLAROID, QWEST, IKEA, and GLAXOSMITHKLINE.

AWARDS

2019 ADDYs Silver: Opalka Gallery, Special Event Material
Finalist: MD&A Brochure

2018 ADDYs Finalist (4) Brochure: Boston University, Sage Colleges, ThermoAura, MD&A

2016 Bronze Winner, Association Trends All-Media Contest, SkillsUSA Annual Report

2012 Creativity International 43rd Annual Awards, Gold Award for Children’s Book “Kindness” Illustration (Illustrator Jeff Grader), and Silver Award: Book Design/Interior

2011 Albany Ad Club NORI Judge

2010 Creativity International 40th Annual Awards, Platinum/ Best of Category Award Children’s Book “Change” Illustration (Jeff Grader), and Gold Award for Book Design/Interior

2008 Lowe’s Next Big Idea in coordination with BBDO, NY First Place Recipient ”Tough Tools for Cool Schools” A Kobalt Tools high-school gift program through SkillsUSA

2004 Society of Illustrators, NYC, Illustrators 46 Annual Certificate of Excellence: Stride Rite, Illustrator: Emilie Chollat

New England Direct Marketing Association (NEDMA) 2004 Awards for Creative Excellence Gold: Consumer DM: Avandia for GSK

New England Direct Marketing Association (NEDMA) 2003 Awards for Creative Excellence Gold (2): Financial Services and Dimensional DM, and Bronze (2): B2B and Event Mail: Scudder Investments

Graphic Design:USA 2004 American Graphic Design Awards (4) for Stride Rite 2003 American Graphic Design Awards (2) for Stride Rite

2003 DMA International ECHO Awards Finalist Certificate of Excellence for Scudder Investments

Direct to Consumer Marketing and Advertising (DTC) 2003 National Awards, Gold: Best Direct Mail Campaign/Avandia for GSK

AFFILIATIONS

AIGA American Institute of Graphic Arts
CRAF Capital Region Advertising Federation