MECHANICAL DYNAMICS & ANALYSIS POWERS ITS POSITION

Differentiating from competitors by focusing on expertise.

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PROJECT OVERVIEW

MD&A needed to support the marketing of its high-quality repair, services, and parts for steam, gas, and industrial turbines, and generators. Key to this effort was the creation of a visual language and marketing message. In an environment replete with large-scale mergers, national and international acquisitions, and fast-paced new product developments, Design for a Small Planet galvanized the company’s sales force by presenting its highly-specialized services in brochures and videos. We did this using contemporary and progressive approaches that emphasized the company’s expertise and long-standing-customer relationships. Project Direction and Marketing Manager Kelly Plunkett. Janet Smith Video Copywriting, 3VM Video Production.

2019 ADDYs Finalist — Brochure

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Selected Works

THERMOAURAPrint Design, Collateral

SAGE COLLEGESHigher Education, Print Design, Collateral

RPIHigher Education, Printing Design, Collateral

SKILLSUSA ANNUAL REPORTPrint, Corporate Design, Advertising

OPALKA GALLERYPrint, Branding

LOGO DESIGNPrint, Branding

SKILLSUSA 2017-2018Print, Branding

SILVER AGE SERIESPrint, Branding

SKILLSUSA 2018-2019Print, Branding

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