PROJECT OVERVIEW

This eight-panel, accordion-style mailer unfurls to reveal the gallery’s seasonal activities and exhibits. Echoing the gallery’s edgy, avant-garde style, the design approach breaks away from traditional approaches. Its seemingly small format, unusual shape, and vivid coloring appeals to a sophisticated clientele, invoking the feel of a larger-than-life experience as it expands. Graphic design expertise from Adam Hitchcock.

2019 ADDYs Silver — Special Event Material