ALBANY CAMPUS CURRICULUM BREAKS THROUGH CROWDED MARKETPLACE

Challenging the status quo with unorthodox design. 

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PROJECT OVERVIEW

Undergraduate recruiting is a tough job for any higher education program these days. We helped the college’s Art + Design Department persuade prospective students and their parents that its approach to design education leads to stunning careers. Students are instructed in learning—and then breaking—traditional design rules. This stunning recruitment mail piece unfolds to reveal the department’s dynamic approach. We presented their “Break the Rules” mantra in a unique format with arresting and colorful images that reflect this battle cry. Matthew McElligott was the stalwart Project Director and Copywriter; Tamara Hansen provided stunning principal photography with Jin Chan’s additional photos.

2018 ADDYs Finalist – Brochure

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Selected Works

THERMOAURAPrint Design, Collateral

RPIHigher Education, Printing Design, Collateral

MD&ACorporate Design, Collateral

SKILLSUSA ANNUAL REPORTPrint, Corporate Design, Advertising

OPALKA GALLERYPrint, Branding

LOGO DESIGNPrint, Branding

SKILLSUSA 2017-2018Print, Branding

SILVER AGE SERIESPrint, Branding

SKILLSUSA 2018-2019Print, Branding

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