PROJECT OVERVIEW

The highly-specialized product category of thermoelectric nanopowders is changing fast. To make the benefits of its nanocrystalline powder technology clear to elite audiences—scientists, manufacturing engineers, and investors—this startup needed a unique and accessible way to tell its story. Design for a Small Planet differentiated the nanopowder commodity into a highly desirable and “sexy” product. By isolating the complex and technical content into an oversized, airy, and colorful brochure, we created the visual intrigue of fine jewelry. Illustrated with the artful photography of Gary Gold; Project Direction and Copywriting by Janet Smith.

2018 ADDYs Finalist—Brochure